Whoopi Goldberg announced on Wednesday that she is releasing a line of pot-infused products, joining the ranks of celebs including Snoop Dogg and Bob Marley’s family.
The actress and The View co-host said her products are targeting working women, offering relief for painful period-related cramps, something Goldberg has personally experienced over the years.
Goldbeg told USA Today, “I want to go nice and slow with this. I don’t want this to be a joke to people. It’s not a joke to women.”
Cannabis is still considered a Schedule I substance and it is federally illegal, so the products will only be available in California to people with their medical marijuana cards.
Goldberg, who is an outspoken marijuana advocate, said she created the product for women who experience painful cramps each month – including herself.
“This was all inspired by my own experience from a lifetime of difficult periods and the facts that cannabis was literally the only thing that gave me relief,” Goldberg said.
“The only products available to us were filled with ingredients we couldn’t even pronounce and I discovered that I was not alone in this. When I looked further, I learned that this are was considered a ‘niche’…a ‘niche’ that includes half of the population!” she said.
In order to distribute the marijuana creams and teas, Goldberg teamed up with fellow cannabis advocate Maya Elisabeth.
The “Whoopi & Maya” line will debut in April with four products including a “raw sipping chocolate” infused with CBD or THC, a tincture (liquid extract) for “serious discomfort,” a THC-infused bath soak, and a topical rub for localized pain.
The company, based in northern California, enters California’s medical cannabis industry in the final days of the so-called “Wild West” – twenty years of rapid unregulated growth, and is poised to proper in the modern era of professional regulation and mainstream success.
The passage of the California Medical Marijuana Regulation and Safety Act this fall, set the tone for an emerging market that is expected to explode in growth of the course of the next several years.
